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About Be in the KNOW

Be in the KNOW is a new digital brand offering trusted, evidence-based content on sex and sexual health.

What’s on offer for individuals looking for information and advice?

Be in the KNOW is a digital brand offering fresh, sex-positive content you can trust. It’s designed to help you understand, discuss and take action to protect your sexual health and answer some of your most pressing questions on relationships, sexual health and HIV.

Covering sex and relationships, prevention and testing for HIV and other sexually transmitted infections, as well as how to live well with HIV, is packed full of advice and health information, videos, quizzes, blogs, discussion starters and much more to keep things fun as well as evidence-based.

What’s on offer for people working in the HIV response?

Be in the KNOW has lots to offer for anyone working with young people on sexual health, community and primary health workers and others on the frontline of HIV and sexual health services.

You’ll find easy to understand information on what drives the epidemic, who is affected and what’s happening where you are. Along with the latest on best practice in HIV programming and delivery. Meanwhile, our news service will keep you up-to-date with new developments, research breakthroughs and evidence for what works in sexual health and the HIV response.

Who created Be in the KNOW?

Be in the KNOW is owned and maintained by Avert – a non-profit organisation, using the power of digital communications to increase knowledge and understanding of HIV and sexual health, helping people to make informed choices and live healthily.

All Be in the KNOW content is created by HIV and sexual health content specialists at Avert. It is also reviewed by expert and community reviewers; including topic experts, doctors and academics, people on the frontline of sexual health services and the HIV response, and those most affected by HIV. This means you get accurate and engaging sexual health content you can trust.

Be in the KNOW is funded by Avert with generous support from Gilead Sciences Inc, ViiV healthcare, and The Mercury Phoenix Trust.

We’re also on social media!

If you like what you see on why not follow us on Facebook, X (Twitter)Instagram and LinkedIn?

Get in touch with us

If you'd like to get in touch with us, reach out to us on our social media channels or email

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  • Last updated: 16 January 2024
  • Last full review: 01 March 2022
  • Next full review: 01 March 2025
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