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The Be in the KNOW team

Great sexual health and HIV content requires creative, passionate and knowledgeable people – and we have some of the best!

Meet the Be in the KNOW content team which includes experienced staff based in the UK and Zimbabwe.

Simon Moore - Director of Communications and Digital Health Strategy

Simon Moore - Director of Communications and Digital Health Strategy

What do you do? 

I work on the overarching strategy for Be in the KNOW, input ideas, and help review content – all to help ensure the quality and relevance of what we publish. I’m particularly interested in thinking how we can use behaviour change theories and learning to make Be in the KNOW even more useful for our users.

What’s your experience? 

I’ve been working in communications for social change for over 20 years, including 18 years in HIV, health and development – for NGOs and as a consultant. I love learning and have completed an MSc in Behaviour Change and an MA International Policy and Diplomacy, as well as a certificate in counselling.

What do you wish you’d known as a teenager? 

It’s OK to be you – if people who don’t know you judge you, then they aren’t worth knowing. The world is full of allies waiting to support you.

Yael Azgad - Senior Editor and Project Manager

Yael Azgad - Senior Editor

What do you do? 

As editor of the website, I lead a team of writers and content creators dedicated to producing fun, fresh and accurate sexual health content. I’m responsible for strategy and co-creation, ensuring our content is useful, relevant and has real-world impact.  

What’s your experience? 

I’m a communications specialist with a focus on digital and a passion for co-creation and collaboration. For over a decade, I’ve been working across the global health, development and humanitarian sectors for organisations including the UN, think-tanks, and NGOs. 

What do you wish you’d known as a teenager? 

How to hula hoop. 

Florence Roff - Digital Marketing Manager

Florence Roff - Digital Marketing Manager

What do you do? 

I oversee all our work on social media, making sure our content is reaching those who need it most! I also make sure our website is performing well and accessible to our users.  

What’s your experience?  

I’ve worked in the health and charity sectors since 2014 and have focused on digital communications since then! Creating and implementing projects and campaigns across web, social media and email.

What do you wish you’d known as a teenager? 

That there’s no rush to do it all! Take your time, learn as you go and enjoy yourself. 

Sarah Oughton - Content Editor and Project Manager

Sarah Oughton - Content Editor and Project Manager

What do you do?  

I focus on blogs, photography and video. I co-create with audience contributors to make sure their voices are central to Be in the KNOW.  

What’s your experience?  

I’m a digital communications specialist with 20 years’ experience working for international non-profits. I’m passionate about telling stories that help create more equal and just societies.  

What do you wish you’d known as a teenager?   

It’s okay to take advice, but first and foremost listen to yourself. 

Tinashe Madamombe - Digital Content Writer

Tinashe Madamombe - Digital Content Writer

What do you do? 

I create fun and engaging content for Be in the KNOW – working with our audiences to make sure we cover the issues that really matter to them. 

What’s your experience? 

I have over 8 years of experience in communications, academic and professional experience in women and gender issues. I bring passion, zeal and positive energy to the team. 

What do you wish you’d known as a teenager?  

That you always have a choice; when it comes to friends, education, career, relationships, friendships and even what to eat for dinner! 

Hester Phillips - Freelance Content Writer

Hester Phillips - Freelance Content Writer

What do you do?  

I write news, blogs and pages for BITK - everything from the latest science on HIV to how to talk to your partner about porn.  

What’s your experience? 

I have been writing about sexual health for more than a decade. I firmly believe that knowledge is power - knowing about our bodies and our rights is essential for a happy life. 

What do you wish you had known as a teenager? 

That's it's okay to say what you do and don't want when it comes to sex and relationships. Respecting yourself is like having a superpower!  

Contact us

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If you like what you see on beintheknow.org why not follow us on Facebook, X (Twitter)Instagram and LinkedIn?

Get in touch with us

If you'd like to get in touch with us, reach out to us on our social media channels or email info@beintheknow.org.

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  • Last updated: 16 January 2024
  • Last full review: 25 July 2023
  • Next full review: 25 July 2024
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