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Be in the KNOW terms and conditions

Thank you for using Be in the KNOW. This page explains the terms and conditions on which you may use our website and the information on it. You can also read Be in the KNOW’s privacy policy. 

By using our website or submitting content to us (whether unsolicited or solicited by us) you are agreeing to these terms and conditions so please read them carefully. We may change these terms and conditions at any time by posting changes online. Your continued use of this website after changes are posted constitutes your acceptance of these terms and conditions as changed.

Information about us

Be in the KNOW is a website operated by the international HIV and sexual health charity, Avert (referred to as ‘Avert’, ‘we’, ‘us’ and ‘our’ in these terms and conditions). We are registered in England under charity number 1074849 and company number 3716796. We have our registered office at Platf9rm, Tower Point, 44 North Road, Brighton, BN1 1YR, UK. The name ‘Avert’ and ‘Be in the KNOW’ and the Avert and Be in the KNOW logos are trademarks of Avert. Nothing on this website means that you can use these trademarks or any other intellectual property rights of Avert, or use any intellectual property rights of any other person or organisation.

Please note: The information on our website is not intended as a substitute for professional medical advice. We strongly advise that you talk to your healthcare professional for specific advice relevant to your situation.

Use of the website and content copyright

Unless stated otherwise, the copyright and all other intellectual property rights in all content (text, images, graphics, videos etc.) on Be in the KNOW are owned by Avert which reserves its rights in all such material.

Information resources on this site (excluding photographs) are licensed under a Creative Commons 4.0 international license. You may access, view, download and print copies of material on the website for personal, educational, and not-for-profit use, under the following terms:

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  • Non-commercial — You may not use the material for commercial purposes.
  • No derivatives — If you remix, transform, or build upon the material, you may not distribute the modified material.
  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

If any material is downloaded or printed, it is your responsibility to comply with the laws of the place where the content is to be used.

If you are referencing a Be in the KNOW article, please use this referencing format:

If you want to use any of our content for commercial or for-profit use, please contact We will need to approve your proposed use of the content before you use it and may ask you for a fee.

Where the copyright belongs to someone other than Avert, this will be stated on, next to, or near to, the relevant content. If you want to use this content, you need to ask the copyright holder for permission – Avert cannot grant permission for anything other than content that is wholly owned by Avert.

The inclusion of persons in images on this website is for illustrative purposes only. This does not imply any health status or behaviour by anyone depicted. In order to respect the privacy of any people who are mentioned on this website, the photographs and names used are not necessarily those of the actual people concerned.

User-generated content

If you submit material to our website (for example, blogs, opinion pieces, personal stories, comments etc.), whether unsolicited or solicited by us, you confirm that any factual content is accurate and that any opinions are genuinely held.

You confirm that your content:

  • is not defamatory, offensive, obscene, indecent or insensitive
  • does not infringe any copyright or other intellectual property right of any other person
  • is not likely to deceive any person
  • does not breach any legal duty owed to a third party (for example, a duty to keep something confidential)
  • will not disrupt the operation of this website in any way
  • does not give the impression that it originates from us where this is not the case.

You also confirm that there is no conflict of interest in relation to your content (other than as may be clearly disclosed in the content itself). We define a conflict of interest as arising when you or anyone closely associated with you has a personal interest (financial or otherwise) in the subject, or when you are doing work for an organisation (paid or unpaid) which has an interest in the subject. (For example only, a conflict of interest would arise if you were commenting about treatment options for a medical condition and at the same time working for a business which made a treatment for it.) 

We reserve the right to edit, reject or remove any or all of your content at any time at our sole discretion. We do not guarantee that your content, or any part of it, will be displayed on our website. Any content is published at our sole discretion.

We do not endorse any content submitted to or published on this website, or any opinion, statement, or advice expressed in any such content.

You also waive all ‘moral rights’ in anything you submit to our website (‘moral rights’ are described in the Copyright, Designs and Patents Act 1988). 

Personal stories

When you submit a personal story, you grant Avert the right to publish and copy it on any of our digital and offline products, and to edit it if the language is offensive, obscene, indecent or insensitive, or for any other legitimate editorial reason.

Your name and any other name mentioned in your personal story may be changed at Avert’s sole discretion. Avert also reserves the right to not publish any personal story.

All personal story submissions are subject to our privacy policy. By submitting your personal story you confirm that:

  • the story is yours and that you have the right to share it and to give us permission to use it
  • all information contained in your story is accurate
  • you are giving Avert unlimited permission to publish all or any portion of it on Be in the KNOW (website and other related platforms, such as social media), and to edit it.

See our community guidelines for the Be in the KNOW website and social media channels.


We provide links to other websites for your information, but (as stated above) we are not responsible for the content of any other websites or pages linking to or from our website. Links to any other websites cannot be taken as an endorsement of the content or approval by us of the views and expressions on those websites.

You may link to our web pages, so long as you do so in a way which is fair and legal and which does not damage our reputation or take advantage of it. You must not establish a link with us which suggests any form of association, approval or endorsement where none exists.

Disclaimer and law

We update our website regularly, and may change the content at any time. However, you should be aware that any content may be out-of-date at any given time, and we are under no obligation to update it.

All content and information on Be in the KNOW is made available with no warranty of any kind, either expressed or implied, as to its accuracy or any other matter. To the fullest extent permitted by law, Avert accepts no liability or responsibility for any loss or damage whatsoever suffered by anyone who relies on anything on this website, and by anyone who submits any content, whether unsolicited or solicited by us.

These terms and conditions are governed by English law and both Avert and any user submit to the non-exclusive jurisdiction of the English courts.

Your concerns

If you have any concerns about content which appears on Be in the KNOW, please contact us using our email  

If you are dissatisfied with the standard of service, action or lack of action, by Avert or its staff and associated personnel, you can make a complaint by email to, or in writing to The Directors, Platf9rm, Tower Point, 44 North Road, Brighton, BN1 1YR, UK. Our complaints policy is available here.

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  • Last updated: 24 July 2023
  • Last full review: 01 March 2022
  • Next full review: 01 March 2025
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